What we do

Innovation & NPD

NPD & Innovation Workshops,
Product Concept Development Brand,
Packaging & Retail Innovation

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Brand Strategy

Brand Concept Development,
Brand Positioning,
Consumer Journey & Shopper Marketing
Communication Strategy

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Brand Design

Brand Identity Design, Packaging Design,
Artwork Management & Pre-Press
Structural & 3D Design, Retail Design
Key Visual, Campaign & POSM Design

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Brand Activation

Sales Kits
Awareness & Trial Campaigns
Retention & Loyalty Campaigns

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(New) Market Entry

Market Assessment, Size of Market,
Distributor Introduction & Management,
Brand/Pack/Price & Channel Strategy
Selling-In & Selling-Out Materials

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Clients

References

“the best part is they always delivered more than what was asked for”

REGIONAL MARKETING MANAGER APAC, BPW / COCA COLA

“they have gone above and beyond their role as a pack design agency”

BRAND DIRECTOR - DANONE

“solutions go beyond simple storytelling”

VICE PRESIDENT MARKETING – INTERNATIONAL BEVERAGE

“sensible design aesthetic combined with sound thinking”

MARKETING DIRECTOR - DANONE

“they went beyond expectations by contributing to the development of the brand”

REGIONAL GENERAL MANAGER - ABBOTT

“A great network of designers with extensive track records”

PRODUCT MANAGER - ABBOTT

they really understand the strategic issues around marketing and sales!“

ASSOCIATE DIRECTOR – MONDELEZ INTERNATIONAL

“the perfect combination of strategic thinking and artistic execution”

GENERALMANAGER – MEAD JOHNSON

Our Latest Work

Square44 in the news

Interview with mathijs Aliet
Founder of Square44

Originally from the Netherlands, I joined Unilever in a marketing role shortly after graduating. In 2002 I got the opportunity to work in Vietnam on one of Unilever's bigger skincare brands but while in Vietnam I quickly got attracted to the dynamic of the Asian market and wanted to see brands develop from an agency perspective. I joined a UK branding firm that was setting up shop in Saigon. Starting out with just two people, we grew quickly then relocated to Bangkok in early 2005 when UK management decided a more European business model was to be adopted. The business didn't do so well and I (and many of the others) left the agency. Deciding a smarter setup was required for success, I founded square44 as a branding agency more tailored to the unique challenges of the region. I wanted more focus on what branding needs to be all about getting marketers to stop copying others, instead focus on finding their brand's own unique identity and do what every brand needs to do to be successful in the long run: creating superior value for their audience.

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SQUARE44 in China’s Biggest Beer Publication

For Chinese clients with an interest in beer branding – check out our article published in ...

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Thai Beverage in $1bn deal for Myanmar Distillery Company

For those still questioning the value of branding & packaging design – check out this ...

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TheDieline.com: 6 Tips for Developing Effective Limited Editions

By: Mathijs Aliet Limited Editions are Hotter than Ever! Recently Ferrero launched Nutella Unica, making ...

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Intl Brand Design Agency, Square 44, opens in Sri Lanka

  Mathijs Aliet, Sven Petersen and Tusitha Kumarakulasingam in Colombo   An international brand design ...

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Job Possibilities

At Square44 we're always looking for talented individuals. Especially high-energy, super-positive, self-driven individuals that love to multi-task and think commercially. At Square44 you'll have a chance to shape some of the biggest Asian brands. You must be interested in how people interact with brands and how brands can exist by delivering superior value to their users. Here, you'll have a chance to work on a project basis for some of the most interesting brands from all over Asia. At Square44 you'll work in a fast-paced international branding agency where commercial understanding and creativity are perfectly combined in the solutions we deliver. Want to find out more about life at Square44 or check out current Job Openings? Then read on!

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