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    <title><![CDATA[Ideas]]></title>
    <link>http://www.square44.com/ideas/details</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>website@square44.com</dc:creator>
    <dc:rights>Copyright 2013</dc:rights>
    <dc:date>2013-06-15T14:43:30+00:00</dc:date>
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    <item>
      <title><![CDATA[Up and down]]></title>
      <link>http://www.square44.com/ideas/details/idea-up-and-down</link>
      <guid>http://www.square44.com/ideas/details/idea-up-and-down#When:14:43:30Z</guid>
      <description><![CDATA[<p>
	What goes up, must go down&hellip; and up again?</p>
<p>
	Office elevators in Brazil had stickers attached next to the floor panel to act as a weight scale with a message about the benefits of working out to increase morning and evening classes at Sport Batel Gym.</p>
<p>
	Prepare to fight against the weight scale!</p>
]]></description>
      <dc:subject><![CDATA[health & wellness,]]></dc:subject>
      <dc:date>2013-06-15T14:43:30+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Oreo lift]]></title>
      <link>http://www.square44.com/ideas/details/idea-oreo-lift</link>
      <guid>http://www.square44.com/ideas/details/idea-oreo-lift#When:14:37:28Z</guid>
      <description><![CDATA[<p>
	Get ready for a mouth-watering lift!</p>
<p>
	A lift in New York was used as an ad by having the lift act as an Oreo cookie being dipped into a glass of milk every time the elevator went down.</p>
<p>
	The dipping never stops!</p>
]]></description>
      <dc:subject><![CDATA[foods,]]></dc:subject>
      <dc:date>2013-06-15T14:37:28+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Outdoor decor]]></title>
      <link>http://www.square44.com/ideas/details/idea-outdoor-decor</link>
      <guid>http://www.square44.com/ideas/details/idea-outdoor-decor#When:14:33:00Z</guid>
      <description><![CDATA[<p>
	How do you make people emotionally attached to a bubble gum?</p>
<p>
	Hubba Bubba bubble gum presented its product in Germany in an exciting yet amusing way by having a large bubble gum over billboards, posters, and many more.</p>
<p>
	Try not remembering these ads!</p>
]]></description>
      <dc:subject><![CDATA[miscellaneous other,]]></dc:subject>
      <dc:date>2013-06-15T14:33:00+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Calm at green]]></title>
      <link>http://www.square44.com/ideas/details/idea-calm-at-green</link>
      <guid>http://www.square44.com/ideas/details/idea-calm-at-green#When:14:28:48Z</guid>
      <description><![CDATA[<p>
	How does the color green make you feel?</p>
<p>
	Clorets blended its huge ambient product packaging to the green environment in Beijing, China to show the refreshing effects of its unique chlorophyll.</p>
<p>
	Green is for relaxation.</p>
]]></description>
      <dc:subject><![CDATA[personal care,]]></dc:subject>
      <dc:date>2013-06-15T14:28:48+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[More big]]></title>
      <link>http://www.square44.com/ideas/details/idea-more-big</link>
      <guid>http://www.square44.com/ideas/details/idea-more-big#When:14:12:15Z</guid>
      <description><![CDATA[<p>
	Blow that bubble gum away!</p>
<p>
	Big Big Gum shows how gigantic and fun it is to chew this gum by using installed mechanisms installed in cars and deflated large rubber balls.</p>
<p>
	The bigger, the better!</p>
]]></description>
      <dc:subject><![CDATA[miscellaneous other,]]></dc:subject>
      <dc:date>2013-06-15T14:12:15+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Ford: Trees stay]]></title>
      <link>http://www.square44.com/ideas/details/idea-ford-trees-stay</link>
      <guid>http://www.square44.com/ideas/details/idea-ford-trees-stay#When:14:07:50Z</guid>
      <description><![CDATA[<p>
	Ironically doing what one should not do sends an effective message!</p>
<p>
	Ford in Argentina encourages keeping trees regardless of trees blocking its billboards as an indirect message that the car company is eco-friendly and would like to reduce cutting trees.</p>
<p>
	Keep those trees in hind sight!</p>
]]></description>
      <dc:subject><![CDATA[miscellaneous other,]]></dc:subject>
      <dc:date>2013-06-15T14:07:50+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Chop, chop]]></title>
      <link>http://www.square44.com/ideas/details/idea-chop-chop</link>
      <guid>http://www.square44.com/ideas/details/idea-chop-chop#When:14:03:55Z</guid>
      <description><![CDATA[<p>
	How sharp are Zwilling knives?</p>
<p>
	A blown-up size of Zwilling knife was put in the middle of two conjoined road lamps to make it seem as if the product is strong enough to cut road lamps in half.</p>
<p>
	Chop, chop&hellip; Goes the Zwilling knife!</p>
]]></description>
      <dc:subject><![CDATA[grocery & specialty stores,]]></dc:subject>
      <dc:date>2013-06-15T14:03:55+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Take a bow]]></title>
      <link>http://www.square44.com/ideas/details/idea-take-a-bow</link>
      <guid>http://www.square44.com/ideas/details/idea-take-a-bow#When:13:56:52Z</guid>
      <description><![CDATA[<p>
	The one and Mona Lisa is portrayed bowing!</p>
<p>
	People at Argentina got a chance to see Mona Lisa bowing to show that she has no dandruff from using Head and Shoulders.</p>
<p>
	Bow down, people!</p>
]]></description>
      <dc:subject><![CDATA[personal care,]]></dc:subject>
      <dc:date>2013-06-15T13:56:52+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Buckle up]]></title>
      <link>http://www.square44.com/ideas/details/idea-buckle-up</link>
      <guid>http://www.square44.com/ideas/details/idea-buckle-up#When:13:49:13Z</guid>
      <description><![CDATA[<p>
	Seat belts are a waste of time to put on right?</p>
<p>
	Mumbai Traffic Police wanted people to fasten their seat belts thus this billboard was intentionally slanted to seem as if it is falling down yet does not thanks to a large seat belt.</p>
<p>
	Fasten your seat belts!</p>
]]></description>
      <dc:subject><![CDATA[automotive,]]></dc:subject>
      <dc:date>2013-06-15T13:49:13+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Coca-cola fun]]></title>
      <link>http://www.square44.com/ideas/details/idea-coca-cola-fun</link>
      <guid>http://www.square44.com/ideas/details/idea-coca-cola-fun#When:13:46:10Z</guid>
      <description><![CDATA[<p>
	Max the fun drinking Coca-cola!</p>
<p>
	A cup with a transparent silhouette of the Coca-cola bottle lets people see the remaining amount of Coca-Cola left in their cup as if they are drinking from a bottle.</p>
<p>
	Drink to enjoy creativity.</p>
]]></description>
      <dc:subject><![CDATA[beverages,]]></dc:subject>
      <dc:date>2013-06-15T13:46:10+00:00</dc:date>
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