Ideas

AR code on packaging

2012-05-14T07:03:10+00:00

Using AR code to bring packaging to life. AR code can make packaing more interesting to consumer or provide them more information about the product inside. For example, AR code on cereal box which can turn simple paper box to game that attract kids to buy. Or AR code on Lego box which display what inside the box.

L’Oreal’s dermablend tattoo cover up

2012-05-14T07:01:25+00:00

Rico Genest (a.k.a. Zombie Boy) is a fashion model who is known for the amazing tattoos that cover the majority of his body and face which give him the appearance of a rotted corpse. he is featured in ‘Go Beyond the Cover’, a demonstration clip of L’Oreal’s Dermablend skin coverage products. The video features a makeup artists team using Dermablend’s Tattoo Primer, Leg & Body Cover and Loose Setting Powder to cover up Rico’s tattoos.

using the environment

2012-05-14T06:58:49+00:00

Using the environment around us for activation activities. For example, put on message or objects at an abandoned building or project an image onto the fence.

heineken star player

2012-05-14T06:54:29+00:00

A multi-platform gaming app called the “Heineken Star Player”, by Heineken. The game will place you at the center of every UEFA Champions League match, you can take on friends and the world, as you make big calls for points and prizes, while the game is played on TV.

swallowable perfume

2012-05-14T06:49:47+00:00

An innovative perfume. Now scientists are developing scent in a swallowable capsule form. Designed by Harvard University synthetic biologist Sheref Mansy and Australian body architect Lucy Mcrae, the pill enables the human skin to emit a genetically unique scent for each person.

AXE even angels will fall

2012-05-14T06:47:12+00:00

This sexy campaign features beautiful female angels falling to earth with the main tagline ’New Axe Excite, even angels will fall’.
With augmented reality technology, when people step on the Axe sticker which invites them to look up at a giant screen, then angels start falling around them (on the big screen).

messages from mars chocolate

2012-05-14T06:45:12+00:00

Mars brand was removed from the bar, and leave only black package. The objective is to gave consumers to create their own message, personalized their own candy bar and give it to their friends or family. They also provided consumers a set of sticker with the complete alphabet in the Mars font.

McDonald’s pick n play billboard

2012-05-14T06:43:52+00:00

"Pick N 'Play" billboard by McDonalds invited passer to use their smartphone as a virtual joystick controller. People can play game without downloading any applications, just register on the web to get login name & password. This billboard will help draw attention of passers better than ordinary one.

mobile supermarket

2012-05-14T06:40:44+00:00

The mobile supermarkets or the mobile grocery store is basically a big bus with added refrigeration. This bus can bring lots of fresh produce and things right at your door. Shopping there is sort of like walking through an outdoor grocery store with separate section for foods, chips, etc.

wall’s share happy machine

2012-05-11T09:16:14+00:00

Introduced an Ice Cream Machine Dispenses treats when you smile. The world’s first smile-activated vending machine which draws people in, consumer will be asked to show their smile and the smile-o-meter will measures their grin. Photo is taken, upload to Facebook then user can pick out a free ice-cream treat.