Square44 partnered up with Elephant House, Sri Lanka’s biggest beverage manufacturer to launch a new Isotonic brand.

The design aimed at targeting a quickly growing market segment of athletes as well as mainstream users that were looking for a drink that truly refreshes

We developed the entire brand from scratch inventing a name that captures refreshment and logo design.

Graphics and substrate were pushed in production achieving a gloss finish on logo with metallic inks and creating an outstanding look for this new brand.