Square44 partnered up with khun Chalerm, founder / owner of Red Bull and his team at Siam Winery to launch Mont Clair. A new wine brand that aimed to be a key player im the value segment of the Thai wine market.
Our work started with the development of a modern looking new wine brand.
We developed the Mont Clair brand logo which was inspired by the source of origin of the grapes.
A succesful long term partnership developed as a result as square44 developed campaign materials which helped the brand take over the market leadership position from Pernod's Jakob's Creek within 6 months from launch.