Square44 was asked to clean up, modernize and refresh the packaging design for Nestea’s Asian RTD portfolio.

This is the final look of the Flavor Range.

Part of the challenge was to succesfuly introduce the new global brand logo for various Asian markets doing the local brand transliteration. Here's how we adapted the Nestea logo for the China market.

Within the portfolio several subranges exist, which each needed to look differentiated enough whilst ensuring all products still look like they are part of one big family

watch the video on our youtube page: https://www.youtube.com/square44